About Us
Panora is passionate about uplifting the ability of humanity to make good decisions based on a strong foundation of knowledge.
Our Vision
Our mission is to promote enhanced critical thinking and well-informed decision-making through combating biases, misinformation as well as improving the quality and quantity of information consumed by humanity.
Our Values
Our core values are integral to everything we do:
- Accessibility: We believe that access to accurate and reliable information is a fundamental right. In an age when we produce more information and data than ever before, with 90% of all data in the world created in the last two years alone, it is important to ensure that the human mind is able to prioritise what is accurate and relevant. Being able to do this efficiently unlocks improved decision making and makes sure that you do not get lost in this quickly changing world!
- Control: Everybody is unique - their environment and background resulting in information requirements being as unique as your thumb print. Panora ensures you have complete control over how you shape your experience. The only caveat - we provide complete clarity as to what it is you're choosing so that you don't drive blindly!
- Transparency: We are committed to transparency in all aspects of our work, from the sources of information to the methods we use to combat biases and misinformation. This is the crux of Panora - complete clarity and awareness.
- Innovation: We embrace innovation as a means of driving progress and improving the dissemination of knowledge. In order to provide you with the best experience we leverage the latest in some of the newest technologies - which of course includes Aritificial Intelligence.
- Community: We believe in the power of the community, and we work to build a platform that encourages open discussion and debate. The best decisions are made when there is the ability to question what is incorrectly deemed to be fact. And the best discussions happen when all participants are accountable for their input.
- Continuous Learning: We are dedicated to continuous learning, both for ourselves and for our users. We strive to provide a platform that broadens perspectives, challenges assumptions and promotes critical thinking
Our Story
The idea of Panora was first formulated in 2016 - just when the Brexit vote drastically changed the course of the United Kingdom's role in Europe and the World more broadly. There were some reasonable arguments both for and against Brexit; however these issues were not what the world focused on. Instead the political campaigns embarked on spreading misinformation and disinformation to create panic, fear, anger to push emotional decision making. Not factual decision making.
Since 2016 the world has seen a wave of phenomally important events impacted by misinformation and distracting hand waiving including 2016 US Presidential Elections, the Impeachment of the Brazilian President, Dilma Rousseff and COVID-19 vaccination to name a few.
We were frustrated by the amount of bias, misinformation and censorship that plagued global information consumption, and we wanted to create a better alternative and from there came Panora. After many years of crafting the technology and the platform - Panora 1.0 - just step 1 in this very long and difficult journey - is set to launch in the Summer of 2023!
Our Partners
At its core, Panora is a directory - we organise and provide you with the information produced by others. This wouldn't be possible without our media partners:
